20秋学期（1709、1803、1809、1903、1909、2003、2009 ）《电子商务英语》在线作业
试卷总分:100 得分:100
一、单选题 (共 20 道试题,共 40 分)
1.?The （） plays its role in connecting Internet and proprietary network of banks.
A.payment gateway
B.software
C.intranet
D.firewall
2.If you need to access information and know where it is on the web, you only need enter the entire www address into your browser’s ().
A.address
B.computer
C.http
D.Unifrom Resource Loactor field
3.Transaction broker provides a ()payment mechanism for buyers and sellers to settle a transaction.
A.direct
B.indirect
C.auction
D.third party
4.The operation of the Web relies primarily on hypertext as its means of() .
A.access of internet
B.information retrieval
C.image delivery
D.home page
5.Manufacturer model is also called ()
A.a direct model
B.e-tailer
C.catalog merchant
D.Bit vendor
6.()is the flow of intermediate goods and services from one business to another.
A.EDI
B.the supply chain
C.EC
D.TPN
7.() is a key factor in successfully moving products through the supply chain.
A.Information management
B.information opening
C.information sharing
D.information flowing
E.none of them
8.TPN refers to()
A.Trading Process Network Post
B.Trading Price Network Post
C.Trading Price Net Position
D.Trading Process Nigation Post
9.?Regardless of their basic purposes ― B2C or B2B ― virtually all EC sites rest on the same (), communication protocols, Web standards and security systems.
A.informaiton
B.patent
C.network structure
D.contract
10.one of the best mesurements for what sells well on the Internet is ()
A.common sense
B.technology
C.quality
D.marketing
11.A search engine reads its () of sites and site information around the world for particular items searched on by users.
A.webpage
B.database
C.attachment
D.password
12.To B2B EC, the focus of vendors’ competition has been turned from the products to ().
A.profit
B.service
C.low-cost
D.efficiency
13.EC set a high demands on the responsiveness, flexibility, visibility,and optimization of().
A.sales activity
B.tractions
C.security system
D.logistics service
14.The supply chain is the flow of () and services from one business to another.
A.money
B.intermediate goods
C.EC
D.TPN
15.The Web is a large system of （） that offers many kinds of information to anyone on the Internet or to a lesser extent on an inter-/intra-network.
A.Http
B.telnet
C.servers
D.modems
16.()involves holesalers and retailers of goods and services.
A.utility model
B.auction model
C.subscription model
D.Merchant Model
17.Firewalls appear primarily in two flavors: application level gateways and ()
A.intranet
B.extranet
C.software
D.proxy servers
18.On the Internet, a?()?is a site that consists of links to other websites.
A.password
B.system
C.portal
D.strategy
19.() facilitates transactions between buyer and sellers by providing comprehensive information and ancillary services, but does not get involved in the actual exchange of goods or services between the parties.
A.utility model
B.incentive marketing model
C.subscription model
D.Metamediary Model
20.()may be the major or sole source of revenue for the broadcaster.
A.The banner ads
B.portal
C.product catalog
D.content
二、多选题 (共 10 道试题,共 20 分)
21.Internet’s effect on B2B business includes ()
A.efficiency of purchasing
B.efficiency of procurement process
C.swifter delivery
D.cost saving
22.?Firewalls appear primarily in two flavors: () and ().
A.application level gateways
B.software
C.http
D.proxy servers
23.The broadcaster is part of a complex network of()
A.distributors
B.content creators
C.advertisers
D.cable system
24.Packet filtering firewalls identify and control traffic by examining the （），（），and ().
A.ways
B.source
C.destination
D.port
25.brokerage models include()
A.marketplace exchange
B.content-targeted advertising
C.buy/sell fulfillment
D.bounty broker
26.detailed client information such as()can help business to set their marketing strategies effectively.
A.product quality
B.purchasing power
C.personal preferences
D.mode of consumption
27.The basic categories of business models include()
A.brokerage
B.advertising
C.community
D.subscription
28.a firewall is both policy and the implementation of that policy in terms of （），（），and (), as well as other security measures
A.network configuration
B.host systems
C.routers
D.softwares
29.Bluetooth is a proposed Radio Frequency specification for ()
A.short range
B.point-to-multipoint voice
C.data transfer
D.modem
30.Marketers with global goals are now establishing ()
A.mirror sites
B.multiple-language versions of their Web sites
C.language tools
D.security system
三、判断题 (共 20 道试题,共 40 分)
31.The Web site can be promoted expensively throughout the world with links on other Web pages and in E-mail newsletters.
32.The main purpose of an intranet is to share company information and computing resources with business partners.
33.The responsibility for the successful management of a private EDI net work clearly falls to the network operator.
34.incentive market provides suggestion for customers for making purchases from associated retailers.
35.If you don’t know exactly where to find the information, you may use one of the many search engines on the Web.
36.Metamediary model can facilitate transactions between buyer and sellers, and it get involved in the actual exchange of goods or services between the parties.
37.Despite their limitation, however, these systems may eliminate—or significantly reduce—the costs that companies face when using privately owned electronic networks, making it difficult for smaller companies to afford EDI.
38.information management is a key factor in successfully moving products through the supply chain.
39.it pays you big rewards to be aware of the differences of customers and adjust your maketing strategies.
40.Two levels of network policy directly influence the sales, installation and use of a firewall system.
41.To participate in an EDI network, each member must maintain an EDI translator to convert information to and from its computer language into the common EDI language.
42.ERP is often referred to as front-office software.
43.WWW is a system of Internet servers that supports hypertext to access several internet protocols on a single interface.
44.Mobile commerce is any transaction, involving the transfer of partnership or rights to use goods and services
45.lite EDI will significantly reduce the costs of the companies in threi business.
46.Brokerage models include marketplace exchange, content-targeted advertising, bounty broker and. information exchange agency.
47.If you need to access information and know where it is on the Web, you only need to enter the entire www address into your browser’s Uniform Resource Locator (URL) field.
48.A firewall insulates a private network from a public network using established controls on the types of request they will route through to the public network for processing and fulfillment.
49.The web advertising model is an extension of the traditional media broadcast model
50.A business model is the method of doing business by which a company can sustain itself.
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